Neon CRM: In the business of helping helpers


By Kristin Schultz

Gazette Reporter

New Yorkers are giving people. We give to community causes, animal shelters, sports organizations, food pantries and the arts.

Unlike commercial enterprises that stay in business by selling things or services, or a government that stays afloat via tax dollars, nonprofits are generally wholly dependent on the generosity of others. Identifying and retaining donors is key to survival.

There are more than 100 registered nonprofit organizations in the 12309 ZIP code. From churches to the Schenectady Curling Club to Little League teams, Niskayuna is home to organizations that aim to serve.

Tim Sarrantonio, a Newburgh native and recent transplant from Chicago, and his employer, Neon CRM, are on a mission to help the helpers through technology and resources.

“Our mission is to help nonprofits grow,” Sarrantonio said. “Size doesn’t matter. We work with organizations of any size.”

Sarrantonio is his company’s first remote employee, working from his Niskayuna home. The family moved in early April and Sarrantonio’s wife works at Knolls Atomic Power Laboratory.

“We’ve joined the co-op and have a child in school,” he said. “We love it here.”

The company also signed on to co-sponsor a Niska-Day band.

Neon serves more than 2,300 organizations nationwide with Cloud-based software that helps organizations track donors so that nonprofits can maximize donor relations, plan fundraising events and maximize fundraising efforts.

Neon also offers website design.

“Donors should be able to get involved in your organization in a few clicks,” Sarrantonio said.

Established in 2004, Neon set out to be both useful and accessible.

“We want stewardship to be the primary focus,” said Sarrantonio. “We want nonprofits to do more than survive.”

To be accessible, Neon has and continues to operate on a flexible, tiered payment schedule.

“Eighty percent of Neon’s employees have a nonprofit background,” said Sarrantonio. “So we get how hard it can be. We can offer basic  or extensive services, depending on what the organization is looking to do.”

He has authored free, educational resources for organizations and hopes to engage local nonprofits in no-cost training as well.

Donor retention (the number of donors who give year over year) is key for an organization’s sustainability. According to the Association of Fundraising Professionals, the national average retention rate in 2015 was 46 percent.

“We can address those issues,” Sarrantonio said. “We watch giving trends, can help with branding, donor and partnership management.”

Neon’s local clients include the Saratoga Auto Museum, the Albany Heritage Foundation and Parks & Trails New York.

For more information, visit or contact Tim Sarrantonio at or 888.860.6366 ext. 109.