By KATHLEEN MOORE
SCHENECTADY — Some of the last few seats for “Newsies” will be available through a lottery today and Wednesday.
Winners will be able to buy two seats for $20 each, choosing any available seat at Proctors.
There are some seats together — generally in the balcony — but there are much better seats for those willing to sit separately.
“If you pick single seats, you will always get better seats,” said Peter Hughes, senior marketing account manager.
That means someone could win the lottery and buy, for $20, a seat near the front that normally sells for $100. About a dozen tickets each night will be offered through the lottery, the theater said.
“It’s a really cool opportunity to get into a show for a really great price,” Hughes said, adding that he hopes some of the winners will be young adults.
“People who maybe don’t have a couple hundred dollars” for a show, he said.
The lottery was not originally planned for the show, which is being tested on the road in Schenectady after a successful run in New York City.
The goal of the “tech” show is to determine which facets of the New York City show should be replicated on the road.
“They had a lottery in New York. They didn’t really intend to do that on the road, but part of teching is trying everything,” Hughes said. “We really want to try everything to help this show launch.”
There are some seats available today and Wednesday, so show organizers decided to try the lottery. Hughes said the hope is to create an exciting event, just like the lottery in New York City.
This isn’t the first lottery at Proctors. “Rent” and “Spring Awakening” used a lottery, Hughes said.
“And it’s a big part of the ‘Wicked’ show,” he said, adding that Proctors ran the lottery both times that hit musical came here.
The lottery will be held both today and Wednesday at 5 p.m. at the box office at Proctors. Winners will be drawn at 5:30 p.m. and must be present to win, at which point they can buy tickets for that night’s show. “Newsies” starts at 7:30 p.m. each night.
This story originally appeared in The Daily Gazette.