Why is “Frozen” so popular? Union College profs may have an answer

This file image provided by Disney shows Elsa the Snow Queen, voiced by Idina Menzel, in a scene from the animated feature "Frozen." (AP Photo/Disney, File)This file image provided by Disney shows Elsa the Snow Queen, voiced by Idina Menzel, in a scene from the animated feature "Frozen." (AP Photo/Disney, File)
This file image provided by Disney shows Elsa the Snow Queen, voiced by Idina Menzel, in a scene from the animated feature "Frozen." (AP Photo/Disney, File)

This file image provided by Disney shows Elsa the Snow Queen, voiced by Idina Menzel, in a scene from the animated feature “Frozen.” (AP Photo/Disney, File)

The New Yorker published a story June 23, 2014 by Maria Konnikova about the widespread popularity of Disney’s “Frozen.” Among the experts she talked with for “How ‘Frozen’ Took Over the World” were Union College psychology professor George Bizer and visiting assistant psychology professor Erika Wells, who put theories about the movie’s popularity to the test with some Union students.

Read the full New Yorker article here.